Kirk Keaffaber

Kirk Keaffaber leads Digital Health for the Biomedicines Division covering neurosciences and immunology. In this role, he has led the digital health strategy for the business unit, the first digital product to market from concept to commercialization, digital-first components of customer support, contributed to clinical digital health efforts, and established external collaborations for innovation. Prior to that he was Senior Director responsible for Commercial Strategy & Operations in Neurosciences, which included traditional activities, but also creating a digital health focus within the business unit. Prior to that, he led Integrated/Omni-Channel Marketing, building from a single brand to then become a large COE across all brands and business units for the US market. In his 21 years at Lilly, Kirk has held other leadership positions in global brand marketing, US customer marketing, and US Sales across many therapeutic areas, and also roles developing new commercial innovation.